Find the
right routine for
your hair texture

Regain our
advertising on
M6 group channels

Latest favorites
of the range:
The Pineapple Rings

Enhance your
children's hair with
an adapted routine

They are crazy about it...

Our motto: satisfaction.
Our goal: healthy products that are free of petrochemicals and components that can alter the health of the hair.

I can’t wait to try it!

I went to the store in order to have advice from a sales person rather than buying anything online. I was very satisfied with my treatment. She doesn’t push excessive purchases and explains well how to use the products. I can't’ wait to try it and come back at the store to adapt my routine.

I recommend this brand with my eyes closed!

I recommend this brand with my eyes closed! I used it for my transition 2 years ago now and since then I’ve found my natural curls back. Prices are more expensive than in supermarkets mais the quality is really worth the price!!

Recognized as a public utility!

Recognized as a public utility ! Best curly hair products I’ve ever tried. Thank you for this amazing hair range. You have changed my hair routine ❤ ! And for those who are complaining about the delivery times or other things, all products are available at Monoprix ! (including Daumesnil).

Just perfect

Just perfect.
Friendly, competent and accommodating staff… Better served than by ourselves…
I recommend this little store with my eyes closed for those who want to find their hair back.


Magical products, really, and even more impressive because they are natural. 5 stars more than deserved and the price is worth it ! A big THANKS 👏

Flora P
This is wonderful!!

I have tried a lot of products for coily hair, for years. I have put coconut butter in to make it heavier and discipline it but I had greasy hair and was not really healthy. Then I have spent a fortune on products that were supposed to be perfect… They make beautiful curls sometimes but at the end they dry their hair.
And here my cousin tells me about Les Secrets de Loly’ products, I order it , I try… I have never had a result as great as this one on my coily hair!!! This is wonderful!! No crunchy effet, my curls are beautiful, shiny, soft and rebounded, I am delighted!! Thank you for finally creating products for us!!!

M doudou
This is my favorite brand!

This is my favorite brand, Pink Paradise, Détox… This is a must for hair. Whether online or on site, we find our happiness, advice is appropriate and we have real results. Congrats for what you do, I love it!!

Liliane demataere
Really good advice and great products

Excellent welcoming.
Really good advice and great products.

Bettina Guienne
Can’t wait to try the range!

First experience with LSL.. I was very well advised 😊 can't wait to try the range!

Great experience!

Great experience! I came to buy products for my wife and the staff perfectly advised me. With a smile, it’s a pleasure! Thank you

Damien Thillay
The products make miracles

The products make miracles… I love the conditioner, the leave-in and the Magic Twist. Products are efficient, the composition great.

Marta Tavares ANDRADE
I never let you go

Just to tell you that your products are great. I finally FOUND the products for my hair. I am so happy and no more money thrown away. I never let you go.

Mary Am
Waouh my girls loved it ❤️

Natural products, Christmas boxes with great compositions and small gifts inside, waouh my girls loved it ❤️

Sabine Pellet
The products smell so good!

Honestly, the staff is great. I had delivery issues, I had an answer quickly and with reactivity. I haven’t tried products yet but they smell really good.

Mehiaoui Hafida
High luxury quality products to be highly recommend

High luxury quality products to be highly recommended. I would like to talk to Loly for specific advice.

Mac Denzel
Great composition

Finally, I have discovered a brand that takes care of curly/coily/kinky hair in a natural way. Great composition. So thank you for your products, and for welcoming more than nice on site!

Bhl Zahra
Great composition

I ordered several products of the brand.

This is clearly the best value for money I could find for all products I have tried.

Those aren’t the less expensive mais they are more affordable than the hair salon’s products and way more efficient for me.

I found my beautiful curls back that I had completely ruined by repeated straightening over the years.

The smell is just amazing, I am particularly a fan of the shampoo, the detangler and the gel!

I'm less enthusiastic about the detox mask but it's still a very good product that keeps its promises.

I was pleasantly surprised by the bottles which are quite large and well filled especially seeing how few products you need for each use.

I knew the brand thanks to the Instagram account "labelleboucle" and I don’t regret these purchases!

I recommend it 100%!

Loris Gerbeaud
Quite simply, my hair is CRAZY about it!!!

What can I say about the brand Les Secrets de Loly?

Quite simply, my hair is CRAZY about it!!! These are quality products, 100% natural, specialized for kinky, coily, wavy and curly hair. Since I've been using this brand, I have beautiful curls that I didn't even know existed! Plus the smell is to die for! For my part, I knew this brand thanks to Instagram, I can't wait to discover the store in Paris. See you soon!

In the space of 2 shampoos my hair has already completely changed!

I have very dry, wavy hair with very little porosity. After having dried my hair out even more by trying a lot of products that were too thick, or supposed to be natural and yet still full of behentrimonium, I tried your brand (shampoo + hair milk) => in the space of 2 shampoos my hair has already completely changed, become ultra soft and shiny! I've never seen a shampoo so soft and that washes very well at the same time and the hair milk is completely absorbed by my hair without any greasy film while they are very difficult, in short I'm delighted 😍😍 it was necessary a brand like you on the market.

Audrey S

Find my routine

A routine for every hair type

They talk about us!

Amina Mag
Coiffure de Paris
Elle Magazine
Femme Actuelle
France Antilles Magazine
Glamour Paris
Le Prescripteur
Marie Claire
Le Parisien Magazine
Version Femina

Children's ranges: my first secrets

Discover our children’s ranges

Weightless Program : la nouvelle gamme pour toutes les textures
Weightless Program : the new range for all textures

This range for all textured hair was designed to meet specific needs: search for lightness, volume and moisture. We explain it all to you.

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Quelle est la différence entre un cheveu ondulé et un cheveu bouclé ?
What is the difference between wavy and curly hair?

For some people, it's hard to tell the difference between wavy and curly hair. Each texture has many twists and turns and both have moisture needs. We explain the differences.

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L'interview de Myriam : comprendre ses cheveux crépus
Myriam's interview: understanding her kinky hair

Now very attentive to the needs of her hair, Myriam has spent many years caring for and loving her kinky hair. She tells us all about it.

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