#MyHairMyPower - Raphaëla
More than a campaign, a mouvement!
My Hair My Power is above all a revolution! A committed and representative movement encouraging women to assume their textured hair.
Les Secrets de Loly has always advocated self-acceptance and the highlighting of all textures, whether they are wavy, curly, coily or kinky. Through this authentic campaign, which is unprecedented in the field of textured hair, we want to give you a voice and offer you the opportunity to share your unique story.
This movement is yours, so share your journey and your power with #MyHairMyPower!
#MyHairMyPower
Raphaëla
"Beauty is something natural, it's not about superficiality"
Self-acceptance sounds like a given for Raphaela. Her hair is for her, her identity, it is part of her person and this, since she was a child. She would like everyone to be able to understand their hair and accept themselves, that's the challenge she found in this project.
