Loly's story

Who is Loly?

Creator of the brand in 2009, Loly has always been passionate about natural home-made cosmetics and is committed to helping women and men take care of their textured hair.

Initially managing a blog of tips called and a forum for kinky, curly, coily and wavy hair, Loly quickly understood the needs of these hair types. With nearly 100,000 members on her forum exchanging daily on black and mixed-race beauty, natural products and the appropriation of their hair, Loly quickly wanted to go further: making quality natural products available to all people with textured hair became her goal!

This is how Les Secrets de Loly was born! From a passion for cosmetics and healthy products and a desire to meet a growing need.

What are her Secrets?

Loly has always thought and created her products herself in order to meet the real needs of people with textured hair. Products with natural active ingredients, free from sulfates, silicones, alcohol and mineral oils, to bring out the true nature of the hair. Today, Les Secrets de Loly is growing exponentially thanks to a caring community, an industrialized process to meet the high demand and products labeled ECOCERT COSMOS Natural.

The secret of our brand is also surrounding ourselves with an inspiring team who shares the same values as the brand: goodwill, respect, ethic and glamour.

Loly, the natural hair reference… But not only!

With over 15 years of personal and professional expertise, Loly has quickly become the reference in textured hair care. Mom, entrepreneur, investor, her multiple hats allow her to be regularly solicited for conferences, TV shows or podcasts in several fields. She has chaired a conference at the NATURAL HAIR ACADEMY, a talk for Femmes d'Influences and a podcast for LightHouse.