Loly's History
Who's Loly?
Creator of the Les Secrets de Loly brand in 2009, Kelly, also known as Loly, has a long-standing passion for natural homemade cosmetics, with a particular focus on helping women and men care for their textured hair.
As the manager of a DIY blog and "bouclesetcotons" forum since 2005, dedicated to natural hair, homemade formulations and her own tips and advice, Loly quickly grasped the needs of textured hair. With a community of nearly 30,000 members exchanging daily on black and mixed-race beauty, natural products and hair self-affirmation, Loly felt the desire to go further, offering high-quality, natural products to all those with textured hair.
Given this impressive response, she realized that there was even more to accomplish. So in 2009, at the age of 25 and with just €1,500 in her pocket, Kelly created Les Secrets de Loly, providing people with textured hair with quality natural products.After years of activism and constructive exchanges, Kelly sought to turn her convictions into reality by mobilizing the community around her fight. Speaking in schools and taking part in round-table discussions to share her knowledge of the importance of protecting natural hair, Kelly found plenty of inspiration to undertake and launch her own brand.
The birth of Secrets de Loly was the result of a combination of her passion for cosmetics and healthy products, and her desire to meet a growing demand.
In January 2024, Kelly took part in the show Qui veut être mon associé ? (the French version of Shark Tank) on M6, and was part of the jury alongside 6 entrepreneurs including Tony Parker, Stéphanie Delestre and Anthony Bourbon.
What are her Secrets?
Loly has always designed and formulated its own products to meet the real needs of people with wavy, curly, frizzy and frizzy hair. These products are made from natural ingredients, free from sulfates, silicones, alcohol and mineral oils, enhancing the hair's true nature.
Today, Les Secrets de Loly is experiencing exponential growth, supported by a caring community and benefiting from an industrialized production process, with products labeled ECOCERT COSMOS Natural.
The success of our brand also relies on the entourage of an inspiring team, sharing core values of caring, respect, ethics and glamour.
Loly, the reference for natural hair... but not only!
With over 15 years of personal and professional experience, Loly has quickly established herself as a leading expert in the field of hair care for textured hair. As a mother, entrepreneur and investor, her many hats regularly generate requests for conferences, TV appearances and interviews, covering a variety of fields. She has chaired a conference at the NATURAL HAIR ACADEMY, taken part in a round table for Femmes d'Influences, as well as a podcast for Light House.
